What we set,and only if you agree.
Analytics and advertising cookies load on this site — but not until you say yes. Refusing is one click and costs you nothing.
Last updated · 2 September 2026
The short version
None of these set a cookie until you say yes. A banner asks what you are willing to allow, and refusing is a single click beside Accept.
One detail we would rather state than bury. Microsoft Clarity and the Meta Pixel are not added to the page at all until you accept — no request is made to Microsoft or Meta. Google Analytics is different: its script does load when you arrive, but in a mode Google calls consent denied, in which it writes no cookie, reads no identifier and cannot recognise you on a later visit. All it sends is an anonymous count of the page view.
We do it this way because a tag that only appears after acceptance is invisible to a large share of visitors, which makes the numbers we use to decide what to write next close to useless. The cost is real and we would rather name it: a request does reach Google before you have agreed to anything. Refusing on the banner keeps storage off permanently, and a browser-level blocker will stop the request outright.
You can change your mind at any time: .
Counting without cookies
Separately from anything above, we keep our own count of how many times each page was opened, how many times an enquiry form was sent, and how many times someone tapped a WhatsApp or phone link. It is worth being exact about what that does and does not involve.
It stores nothing on your device — no cookie, no local storage — and it records nothing about you. A row says only that a page was opened, which page, and when. Your IP address is not stored, nor your browser, nor any session or device identifier, so two visits by you and one visit each by two people are indistinguishable to us. There is deliberately no way for us to ask how many people visited, only how many times something happened.
Because it identifies nobody and writes nothing to your device, it is not covered by the banner and there is nothing to switch off. The per-visitor picture — where people came from, what they did next — comes from Google Analytics, which does identify, and which stays behind your consent.
Strictly necessary
These are the only cookies that do not ask permission, because the site cannot work without them and they never track you between sites.
- yo_consent — remembers the choice you made on the banner, so you are not asked again on every page. Kept for 180 days. Refusing everything still sets this one, because we have to remember that you refused.
- Admin session and layout — set only inside
/admin, after a member of our staff signs in. Never set for a visitor.
Analytics — only with your consent
Turned off by default. Tells us which pages are worth writing more of.
| Who | What it does | Cookies | Kept for | Where |
|---|---|---|---|---|
| Google Analytics 4 | Counts visits and shows which pages and services people actually read, so we know what to write more of. | _ga, _ga_<id> | Up to 2 years | United States and other Google data centres |
| Microsoft Clarity | Heatmaps and session replay — where people click and where they give up on a page. Typing in form fields is masked. | _clck, _clsk, CLID, ANONCHK, MR, MUID, SM | Up to 1 year | United States |
Advertising — only with your consent
Turned off by default. Measures which adverts led to an enquiry, and allows us to show adverts to people who visited without getting in touch.
| Who | What it does | Cookies | Kept for | Where |
|---|---|---|---|---|
| Meta Pixel | Measures which adverts led to an enquiry, and lets us show adverts to people who visited but did not get in touch. | _fbp, fr | Up to 3 months (_fbp), 90 days (fr) | United States and other Meta data centres |
The categories on the banner
- Strictly necessary — Remembers this choice, and keeps our staff signed in to the admin area. Never used to track you and cannot be switched off.
- Analytics — Google Analytics and Microsoft Clarity. Tells us which pages are read and where people get stuck.
- Advertising — Meta Pixel. Measures which adverts brought you here and lets us show you ours again elsewhere.
What happens when you refuse
Nothing about the site changes. Every page, form and phone number works identically. We simply learn less about how the site is used, which is our problem rather than yours.
Turning it off later
Use — the same control appears in the footer of every page. Switching a category off takes effect immediately: the page reloads without those scripts. You can also clear cookies in your browser, or use its “Do Not Track” and blocking features; we do not try to work around them.
Questions
Email hello@yojanonline.com. See also our GDPR page if you are in the EU or UK, and our DPDP page if you are in India.