Most of these businesses would rather their competitors did not know who rebuilt their funnel, and that is a reasonable thing to want. The sector, the city and the service are named so you can judge whether the work resembles yours. References are available on request once a conversation is serious.
Almost certainly not, and anyone who says otherwise is selling. These were four businesses with particular starting points — a one-page site, nine overlapping campaigns, an intake process run on a spreadsheet. Your baseline decides most of the outcome. What transfers is the method, not the percentage.
Each is measured against the three months before we started, read from the client's own analytics, Google Business Profile and CRM rather than from a report we generated. Where a number would be flattered by seasonality or an unrelated campaign, we leave it out rather than explain it away.
It has happened, and the honest answer is that we say so early rather than at the end. The scope names what we expect to move and by roughly when, so a project that is not working is visible at the second or third demo — while there is still budget left to change direction.